Angie Fu
Sony Holiday Campaign 2014
Project Background
The Sony Holiday Gift Campaign was an opportunity for our team to create an entirely new, out of the box interactive web experience. The nature of designing for an international audience meant we had to think outside of what most western cultures are used to—snow, santa hats, and the iconic red-green color scheme.
With guidance from my art director, I designed the initial Gift Guide user experience flows, animations, visual designs, and branding collateral. The designs were altered to comply with development and timeline limitations, but the pre-production flows/branding are shown below.
Information architecture
User experience design
User interface design
Wireframes for different breakpoints
Some of the brand visuals
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